Meet The TenderHeart Leadership Team
Our leadership team consists of experienced, proven healthcare management professionals who are actively involved and invested in creating successful outcomes for the organizations we work with and the patients we serve. Learn more about and connect with our leadership team below.
James Whittenburg, Chief Executive Officer
James Whittenburg is the chief executive officer of TenderHeart Health Outcomes. Throughout his career in healthcare, he has focused on creating innovative value propositions that positively impact communities.
James holds a Bachelor of Business Administration in Accounting and Master of Business Administration from The University of Texas at Austin McCombs School of Business and a Juris Doctor from The University of Texas at Austin School of Law. James enjoys family, reading, and time outdoors.
Roger Brown, Chief Growth Officer
As chief growth officer for TenderHeart Health Outcomes, Roger is responsible for building and executing TenderHeart’s growth strategy, generating revenue, and expanding the company’s presence nationwide.
Prior to joining TenderHeart, Roger was with United Healthcare for nine years where he served in various roles, most recently as regional growth officer. He also served our country in the U.S. Air Force, retiring as colonel in 2012. During his military career, he commanded at the flight, squadron, and group levels and was a distinguished graduate from the U.S. Air Force Fighter Weapons School.
Roger holds a Bachelor of Science in Marketing and Management from the University of South Carolina, a Master of Arts in Human Resource Management from the University of Oklahoma, and a Master of Business Administration from Western Governors University.
L.C. Wadle, Chief Operating Officer
As chief operating officer of TenderHeart Health Outcomes, LC is responsible for all day-to-day operations, onboarding new health plans, and shaping strategy for the company. He joined the team in 2006 as IT director and has also held positions of chief billing officer and chief information officer improving efficiencies in the business during critical growth stages.
Prior to joining TenderHeart, LC worked as a software engineer at Boeing, where he holds an engineering patent and Boeing’s exclusive Special Invention Award. LC has also served on the board of Public Employees Credit Union for the last four years.
LC holds a Bachelor of Science in Computer Science from the University of Illinois, and a Master of Science in Computer Science from the University of Illinois at Urbana-Champaign. When he’s not working, you’ll find him playing hockey!
Tina Harris, Vice President of Clinical Affairs
Tina joined TenderHeart Health Outcomes in 2021 as vice president of clinical affairs where she provides clinical monitoring and oversight to patient engagement teams. Through her work she evaluates clinical processes and workflows that support better patient health outcomes and ensures seamless delivery of services to patients, providers, and business clients.
Prior to TenderHeart, Tina served as a clinical supervisor, health services manager, and clinical operations manager with United Healthcare. She also worked as a site operations manager for Vascular Access Centers. Tina has also been a research coordinator of the Johns Hopkins University MIRT program, a member of the Wound, Ostomy and Continence Nurses Society, and a certified case manager from the Commission for Case Manager Certification.
Originally from Maryland, Tina holds a Bachelor of Science in Nursing from Winston-Salem State University and a Master of Science, Clinical Leadership and Education, from Walden University.
Jason Wells, Chief Financial Officer
Jason joined Tenderheart Health Outcomes in October 2020 as chief financial officer, where he leads the finance, supply chain, revenue cycle management, human resources, and real estate functions for the company.
Jason’s 20-plus years of experience includes healthcare, FinTech, and semiconductors within both the public and private sectors, including Hanger (pre-LBO, NYSE:HNGR), Applied Materials (NASDAQ:AMAT), ST-Ericsson, and Netspend (pre-exit, NASDAQ:NTSP).
Jason and his wife, Mandy, have two children and have called Austin, Texas, home for the past 23 years.
Heather Morris, Program Implementation
Overseeing program implementation, Heather works directly with TenderHeart members and managed care organizations to facilitate onboarding of new programs. Tailoring each implementation to clients’ unique needs, she designs projects that allow TenderHeart to expand their reach and help members across the country.
Heather has held many roles at TenderHeart, starting as an incontinence product specialist in 2016. She enjoys coaching and educating patients and providers to achieve better health outcomes and assist members in aging independently in their homes.
Heather lives in Maine with her husband, Jamin, and their cat. She spends her free time reading, baking, and creating elaborate spreadsheets for ordinary things.
Erin Domecq, Account Management
Overseeing account management, Erin focuses on patient care and service excellence for TenderHeart’s managed care partners. She was previously a field sales trainer and top performer in the pharmaceutical sales industry.
Erin holds a Bachelor of Arts in Communications from California State University, Sacramento. She currently attends graduate school in the Dallas area, where she lives with her husband and three children.
Jordan Kirchhoff, Business Development
Overseeing business development, Jordan leads the Health Rewards division and is responsible for developing evidence-based member engagement programs designed to close care gaps and improve health outcomes. With a focus on client satisfaction, Jordan ensures every interaction inspires clients to deliver impactful solutions for their members.
Prior to TenderHeart, Jordan was with Nextra Health as the director of business development. With over 10 years of experience working alongside managed care organizations, Jordan’s strategic approach and client-centric focus have resulted in numerous successful initiatives.
Jordan holds a Bachelor of Science in Business from Southern Illinois University. When Jordan is not working or spending time with her family, you will find her running marathons around the world!
Annie Melia, Growth and Communications
Overseeing growth and communications, Annie manages external communications with health plan partners and members and ensures a consistent brand image across channels. She supports TenderHeart’s chief growth officer in expanding the company’s presence nationwide.
Prior to joining TenderHeart, Annie was a senior consultant at Health Management Associates (HMA), where she managed day-to-day editorial operations of HMA Information Services, a database that provides state-by-state data and resources on publicly sponsored healthcare programs. She produced, edited, and wrote feature stories for the HMA Weekly Roundup, a publication with a distribution of 30,000, which provides updates on state health policy throughout the nation. Annie also has experience in quality improvement initiatives, including managing a hospital collaborative to improve cardiac health.
Annie holds a Master of Public Policy with a specialization in healthcare from Georgetown University and a Bachelor of Science in Journalism from Ohio University. She enjoys taking weekend trips around New England with her husband and two sons.
Jenny Roy, Licensing and Contracts
Overseeing licensing and contracts, Jenny is responsible for credentialing, contract management, and systems configuration. With over a decade of experience at Tenderheart, Jenny has led multiple departments, leveraging her extensive knowledge to deliver exceptional patient care and build trust with managed care partners.
A native of Austin, Jenny attended the University of Texas at Austin. Outside of work, she enjoys performing in local theatre productions and volunteering at the local wildlife rescue.